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Controversy is nothing new when it comes to discussing women’s bodies. Whether they’re too fat, too skinny, too short or too tall – an attempt of inclusivity is almost always bound to end in a heated discussion over what’s normal and what’s not. In the fashion industry, women have been fighting for more inclusiveness and normalization of all kinds of bodies for quite an amount of time now, however, it seems that we still have a long way to go. Recently, the sports attire brand Nike introduced plus-size and para-sport mannequins at their store in London and naturally, a discussion ensued. The newest addition to Nike’s flagship store in Oxford Street is dedicated to “celebrating the diversity and inclusivity of sport”.
More info: Nike
Image credits: Nike
Not only has the sports brand introduced a plus-size mannequin, but they have also redesigned the women’s floor in the flagship store and created a dedicated space for women. The space is called Expert Studio and it offers services such as sports kit customizations for teams, a leggings adjustment service, and bra fittings. “With the incredible momentum in women’s sports right now, the re-designed space is just another demonstration of Nike’s commitment